Andrew Weber


The process of translation is changing due to the emergence of artificial intelligence, and Semiox proposes a disruptive workflow based on automated translation and expert revision. Founder and translation guru Jochen Hummel tasked me to create a brand identity and website which told the story of Semiox by focusing on the link between human and robot. The outcome was an interactive story based on a set of abstract imagery representing both creativity and structure, created in collaboration with Domitille Cure and animated by Timothy Armstrong.

Role: Creative Direction / Brand Identity / Illustration / Web Design / Web Development