Andrew Weber

Schöne Neue Welt

Schöne Neue Welt was a two-day environmental conference held in Berlin, based on the literary works of Aldous Huxley's “Brave New World“ and George Orwell's “1984“. The conference provided a critical reflection of our current social situation and the challenges of the coming decades. Forum Umwelt & Entwicklung, who facilitated the conference, hired me to create the identity for Schöne Neue Welt, which played off the idea of both utopian and dystopian futures and used the soma pill from “Brave New World“ as its main inspiration.

Role: Creative Direction / Brand Identity / Web Design / Development / Event Design