Andrew Weber Design

Global Call to Action Against Poverty

Global Call to Action Against Poverty (GCAP) is a southern-led movement that challenges the structures and institutions that perpetuate poverty and inequality. Launched at the World Social Forum in 2005, GCAP has mobilised hundreds of millions of people and co-organised the world's largest issues-based mobilisation, as certified by Guinness World Records.

GCAP’s old logo, created over a decade ago when they first formed, did not accurately communicate the value, breadth and depth of their work. In contrast, the new logo and branding presents them as more modern, fresh and human, while evoking the spirit of their new tagline ‘People Rising to End Inequalities’.