Berlin Affordable Art features art representative of the modern history and culture of Berlin. Showcasing the work of artists from the famous Kunsthaus Tacheles, the company wanted a brand identity that connected with both travellers and locals.
Photo © Jim Elson
Artwork © Tim Roeloffs. Photo © Jim Elson.
The typography is mechanical and familiar, connecting the new brand with the history of Kunsthaus Tacheles.
A core part of the company is BAA's Klassenfeind Gallery, providing the meeting point for the artists and customers.
The logo combined two clichés——the TV Tower and the Berlin bear——using negative space to breathe new life into both.
Early sketches of the logo. Getting the expression of the bear just right was vital to the success of the design.
A poster for the exhibition 'Doggysage: a vernissage for dogs'.