The logo combined two clichés —— the TV Tower and the Berlin bear —— using negative space to breathe new life into both. 
 Artwork ©  Tim Roeloffs . Photo ©  Jim Elson .
 Early sketches of the logo. Getting the expression of the bear just right was vital to the success of the design.
 The typography is mechanical and familiar, connecting the new brand with the history of  Kunsthaus Tacheles .
 A core part of the company is BAA's Klassenfeind Gallery, providing the meeting point for the artists and customers.
 Photo ©  Jim Elson
 A poster for the exhibition 'Doggysage: a vernissage for dogs'.
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